How Does the Programme Work?

Each module contains 5 sections as follows

1. An Objective for the Module
2. Relevant Marketing Principles
3. Key Tips or Hints
4. Questions to Provoke your Thinking
5. An Assignment

On completion of each module, THE ASSIGNMENT MUST BE COMPLETED before you hit the "Save changes and mark complete" button.

PLEASE NOTE that once you have hit the "Save changes and mark complete" button, you will NOT be able to revert to the assignment in that module, until the end of the entire programme and will be emailed the unique password for the next module.

At the end of the programme, once you have completed ALL the assignments, you receive a .pdf file, by email, which is all the assignments you have completed and which makes up your own unique Marketing Plan!

Each time you log in through the Student Log In on the home page you will find, in the left navigation bar, a list of all the modules with your completed ones clearly indicated. This allows you to quickly see where you are at and pick up where you left off.

How soon can I get started?

Immediately! You simply complete the application form and fill in your credit card details. Once you have completed and submitted these your password will be emailed to you and you can begin straight away.

Can I work at my own pace?

Yes, the programme can be downloaded one module at a time so you can work at your own pace. As soon as you have completed a module, you press “Submit” and you will automatically receive the password for the next module.

Can I work through more than one module per day?

Yes, you can work entirely at your own pace, As you complete and submit one module you get the password for the next one. If you have the time and want to get your plan completed as quickly as possible, you may even work through the whole programme in one day!

Absolutely no problem. We know that the demands of business are such that it is sometimes impossible to stick to our commitments, particularly with something you have to do in your own time.

You can work through the programme entirely at your own pace and, if that takes six months or even a year, then that is entirely up to you.

We would like to see you finish up with a plan that you can use for the advantage of your business so you can come back to the programme at any time to complete it. Just remember to put your module password in a safe place so that you can find it when you want to start working again.

What happens if I do not have some of the information which the plan requires?

Marketing planning is not a finite art or science. In almost every business, there will be certain information which we would like to have but which we are unable to access.

It is important that you do not allow this to deter you from the completion of your plan.

You can try to acquire certain information over a period of time but sometimes you may never be able to get that information. It may mean that you have to make a calculated guess or that you make certain assumptions about that particular aspect of the plan.

We work on the premise that, in the absence of absolutely accurate information, it is usually better to make some educated estimates and to be partly right than to do nothing.

It may also be useful to talk to other people in your company (or others in the same industry if you are a one man business) as they can help in the development of an educated estimate where you do not have the actual data.

Also, don’t forget that if you subscribe and join our Business Forum, you’ll have access to people who may be able to provide you with this information.

What happens if I am unable to complete one of the modules?

Our view is that it is much better to have a plan that is 60% right than no plan at all. At least with a plan, you can give your business some direction and focus, which is what is important. You get the opportunity, at the end of the programme, to revise your plan before marking it as complete.

The really important thing is to know what you want marketing to achieve for you and where you want it to take your business. The refinements, and the “bells and whistles”, can always be added over a period of time.

You need something that provides focus and direction, and something that will get you and your business moving forward in the right direction.

Plans are never set in concrete and should be constantly up for review and evaluation to ensure that they are driving the business.

While we know The Small Business Toolbox© programmes and its supporting booklets and worksheets will provide enormous benefit, we also understand that one can’t please everyone. We offer, and will uphold, a full two (2) week, no questions asked, money back guarantee. So there really is no risk. You have two whole weeks to see if it adds value to you and your business. If you really don’t feel it does, let us know and we’ll refund all your money, no questions asked.